What is Loox?
Loox is the leading app for collecting and displaying customer photo reviews on Shopify stores. With over 50,000 merchants using it, Loox helps you build authentic social proof through real customer photos and videos — the most powerful form of product credibility.
Unlike written-only reviews, photo reviews increase conversion rates by up to 50% because customers see real people using your products. Loox makes it effortless to collect and showcase these reviews.
Key Features
Smart Review Collection
Loox automatically sends review requests via email after a customer makes a purchase. You can customize the timing, messaging, and incentives. The app uses intelligent logic to send requests at the right time for maximum response rates.
Photo & Video Gallery
Display collected photo reviews directly on your product pages. The gallery is fully responsive, beautiful, and includes filtering by product. Gallery widgets can be customized to match your brand.
UGC Content Library
Every photo and video is stored in your Loox dashboard. You can download images, use them in marketing campaigns, and repurpose customer content across social media and ads.
Incentive Automation
Offer customers a reward (discount code, loyalty points) when they submit a photo review. Loox integrates with loyalty programs and can automatically generate discount codes.
Social Proof Widgets
Add customizable reviews feed, recent purchases widget, and rating badges throughout your store to maximize trust signals.
Pricing
Loox offers a free plan with limited features and paid plans starting at $49/month. The free plan is good for testing, but most stores need the paid plan to unlock full automation and gallery features.
- Free Plan: Basic review collection, limited gallery spots
- Growth Plan ($49/month): Unlimited reviews, gallery, email automation
- Pro Plan ($99/month): Advanced features, priority support
Pros & Cons
Pros
- Simple setup — takes 5 minutes to get running
- Beautiful, mobile-optimized gallery widgets
- Automatic review request emails save you time
- Real photo reviews convert significantly better than text
- Great customer support
Cons
- Paid plans start at $49/month (not cheap for small stores)
- Limited customization on the gallery design
- Photo moderation is manual (takes time)
My Honest Rating
Loox is one of the best investments you can make for your Shopify store. Photo reviews are the single biggest trust signal for new customers. If you're serious about conversions, Loox should be in your stack.
